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About Us is a division of Birthday Direct that was founded in November of 1995 by Sherri Ann Stout as the party division of a retail chain of gift stores known as Babies, Birthdays, & Balloons. The following year was launched. Since then, the company has experienced tremendous growth and become one of the leading Internet retailers of children's birthday party supplies, party favors, balloons and decorations.
At our mission is to set the standard of excellence in the balloon industry for customer service, product selection, and quality merchandise. We will continue to be successful in this mission by applying these guiding principles:
Hiring and developing employees of the highest caliber who will be loyal and dedicated.
Using our organization's combined talents to provide excellent service and satisfaction to our valued customers.
Maintaining business relationships with suppliers of the highest integrity and moral operating principles who dependably deliver high quality merchandise.
Continually offering our quality products and maintaining an ongoing search for innovative party products from across the globe.
We are members in good standing of the Better Business Bureau's On-line program. Sherri Ann Stout has served continuously on the Board of Directors of the Better Business Bureau of the Shoals since 2009 and served as Chairperson on the Board of Directors of the Better Business Bureau of the Shoals in 2011. is headquartered at 120 Commerce Street, Muscle Shoals, Alabama 35661.

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